Scott Porter met up with the Iron Cowboy, James Lawrence at Tacos CDMX in Lindon, Utah. James doesn't want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible. We learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos.
“Nothing great is ever accomplished on your own. There's a team."
"Everybody's hard is different."
"We didn't have a 100% mindset. We had a 300% mindset."
"We will never know the impact that we had because we decided not to quit."
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About Tacoincidence
This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.